Global Outreach

We were looking for remunerative ways to streamline our fundraising efforts for charity purposes. To do so, we were indeed using several tools to run our fundraising efforts. But, it was still hard to manage and track our campaigns. 

First, we needed a flexible platform that could help us create an integrated experience for our customers. As we work for the cause of charity, we are always on the lookout for ways to increase our efficiency. Second, we wanted a platform that could provide us with everything we needed for our fundraising campaigns.

Next, we were unable to target the right customers with suitable campaigns at the right time. So, we wanted a more efficient way to send out campaigns, especially email campaigns, to track their performance and see who opened the email, who clicked on the link and how many people unsubscribed.

We were looking for a platform that could help us build a strong foundation for our business. We found it in Aritic PinPoint, which is indeed a complete package in terms of automation giant and a complete CRM solution designed for Non-Profit Organizations. Aritic offered us an excellent solution for all our needs. We could easily split different test campaigns, see which one performed better, and then send out the best-performing campaign to everyone else.

Moreover, we would say that it also acts as a customer engagement platform that offers advanced capabilities like real-time segmentation, dynamic campaign creation, and multi-channel delivery. As a result, it proved to be the most efficient way of reaching out to your target audience that helped us achieve 10 times customer reach expansion.

We used Aritic PinPoint’s software to create a segmented mailing list of users who had downloaded our previous assets via newsletters. It helped us create a database of emails from various sources, analyze the data, and send personalized campaigns based on the data analysis. It allowed us to send out targeted campaigns that were relevant and useful while also increasing our click-through rates.

This was our first time using this platform, and we were very much impressed with the ease of use, functionality, and features.

1. Thanks to Aritic, as it immensely helped us streamline our efforts in sending Divine messages/seasonal greetings.
2. We were able to enrich our customer database further and achieved 10 times customer reach expansion.