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Lapp Group

How Lapp Group set their automation on a yearly basis

Promoting

Custom workflows in 10 minutes

With Aritic Automation Builder, create custom workflows that run automagically.

Promoting

Improved CTR by 35% for our campaigns

Click-through rate of our segmented campaigns improved by 35% than non-segmented ones.

Promoting

50% faster email campaigns

Aritic accelerated our automated email sends to our customers based on their actions.

DATA CHALLENGES

Earlier, we were unable to send a thank you email upon registration for those users who registered with us, primarily due to maintaining 2 different segments without a helping hand that too manually. We were tired of sending the same email to every single user that registered because it created a monotonous tone without much relevance.

We wanted to be able to segment our contacts and automate our thank you upon registration series and also automate the follow-ups accordingly. So, we started looking for a cost-effective & personalized marketing automation tool that allows us to send automated emails to our customers based on their actions.

THE SOLUTION

Owing to our requirements, we started looking for a cost-effective & personalized marketing automation tool that allows us to send automated emails to our customers based on their actions.

We soon came across this full-stack marketing automation platform that ticked all the right boxes, at least for us- Aritic PinPoint! Since we embraced Aritic, the tables turned for us dramatically and pleasantly.

Now we can able to send a thank you email upon registration series for those who register on our website in a much easier way. Moreover, we can set the automation for yearly-basis in a single one or even monthly based; furthermore, we can send campaigns to our customers in a single automation flow.

In addition, we are free to create any number of email campaigns and send them to specific segments of our contacts. There is not much ado about this, but we are happy that we can create custom workflows and schedule them to run automatically. It’s never been easier to stay in touch with your customers!

KEY RESULT

  1. Aritic accelerated our automated email sends by 50% faster email campaigns catered to our customers based on their actions.
  2. Breezing fast and easy to create custom workflows in mere 10 mins that run automagically.

ABOUT LAPP GROUP

LAPP GROUP is an innovative connection solution representing quality, customer service, and an in-depth understanding of industries and applications. They are the global market leader, providing everything from cables, connectors, and accessories to completely integrated connectivity solutions. LAPP products are used in production machines, industrial robots, public transportation, food processing, alternative energy, recharging systems for electric vehicles, oil rigs, and a lot more.

LAPP delivers to all corners of the world, with most products ready to be delivered rapidly to the market. To ensure this, they have development centers, production facilities, and warehouses worldwide. In addition, with 43 sales companies and a hundred business partners, their customers have someone to speak to always.

LOCATION

Singapore

WEBSITE

https://www.lappgroup.com/

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