Your email engagement metrics is not limited to the number of clicks or clickthroughs or even the conversion rates. What genuinely drives an email engagement is the effort to understand the real picture of your customers’ overall email experience with your brand.
One of the easiest ways to find that out is to implement feedback based survey workflows. This workflow lets you conduct feedback surveys of all customers who have interacted with your brand. Build a genuine brand reputation by listening to your customers and implementing changes that can enhance their overall experience with you.