TALK TO THE EXPERTS FOR A PERSONALISED DEMO NOW! Request a Demo
  • Aritic Solution Partner Program
  • HELP
    • Docs
    • Integration
  • SUPPORT
    • Live Chat
    • Give A Call
    • Create Ticket
  • CONTACT US
  • LOGIN
Aritic
  • Software
    • Aritic PinPoint Unified Marketing Automation Platform
    • Aritic Sales Smart CRM System for Sales Team
    • Aritic Desk All-in-one Ticketing System
    • Aritic Mail Transactional Email Delivery API for Applications & Enterprises
    • See all Pricing
  • Features
    • Aritic PinPoint
      • Landing Pages
      • Forms
      • Contact Segmentation
      • Automation
      • Email Campaigns
      • Lead Scoring
      • Account Based Marketing
      • Social Media Marketing
      • Mobile Marketing
      • Video Marketing
      • Marketing Analytics
      • FAQs
      • Aritic Marketing Intelligence
      • SMS Text Automation
      • Push Notification
      • Multi-Channel
      • Aritic PinPoint as LeadSquared Alternative
    • Aritic Sales
      • Appointment Scheduling
      • Sales Deals Tracking
      • Sales Process Pipeline
      • Sales Funnel Automation
      • Sales Team Collaboration
      • Sales Workflow Automation
      • Mobile Sales CRM
      • Sales Reporting
      • Apps Integration
    • Aritic Desk
      • Agent Portal Translations
      • Social channel Integrations
      • Knowledge Base
      • Real-time Chat Supports
      • Time Accounting
      • Automation and Trigger
      • Service Level Agreements
      • Automation with Macros
      • Report Profile Analysis
    • Aritic Mail
      • Transactional Email Delivery
      • API Integration
      • Email Delivery Insight
      • Reporting
      • Inbound Email Processing
      • AI Based Email Delivery
      • Security
      • Aritic Mail as Amazon SES Alternative
      • Aritic Mail as Mailgun Alternative
      • Aritic Mail vs Amazon SES
      • Aritic Mail vs Mandrill
      • Aritic Mail vs Sendgrid
      • Aritic Mail vs Sparkpost
      • Aritic Mail as Postmark Alternative
      • Aritic Mail vs Mailgun
    • Aritic Swarm
      • Encrypted Messaging
      • Messaging and Group Chat
      • Team Collaboration
      • Secure File Sharing
      • Audio & Video Conferencing
      • Screen Sharing
      • Multiple Device Sync
      • Timed Messages
    • Integrations
    • Add-on
      • Email Delivery Tools
      • Chatbot Conversations
      • Poll and Survey
      • Event Management
  • Solutions
    • Success Stories
      • SPS Corp
      • Lapp Group
      • Dentaprime
      • Global Outreach
      • Pet’s delight
      • Business Buyer
      • Salienceneuro
    • For Marketing
      • Marketing Automation
      • Lead Qualification
      • Inbound Marketing
      • B2B Marketing
      • Mobile Marketing
      • Lead Management
      • Customer Base Marketing
      • Sales Enablement
      • EDM Marketing
      • Pipeline Marketing
      • Lead Generation
      • Sales Force Automation
      • Aritic PinPoint as a WebEngage Alternative
      • Aritic PinPoint as a Mautic Alternative
      • Event
    • For Industry
      • Real Estate
      • Healthcare
      • Manufacturing
      • Fintech
      • Higher Education
      • Ecommerce
      • Banking
      • Marketing Agency
      • Technology
      • Financial Services
      • Online Digital Business
      • Entertainment
      • Insurtech
      • Non Profits
      • Marketing Automation For Hospitality
      • EdTech
    • For Sales
      • Small Businesses CRM
      • Real Estate CRM
      • Sales CRM
      • SAAS CRM
    • Service
      • Onboarding
      • Technical Services
      • Onsite Training
    • Partners
      • Agency Partners Program
      • Affiliate Partners Program
      • Solution Partner Program
  • Pricing
    • Aritic PinPoint
    • Aritic Sales
    • Aritic Desk
    • Aritic Mail
  • Resources
    • Aritic Awards Program
    • Aritic Live Webinars
    • Integrations
    • Knowledge Base
      • Aritic PinPoint Docs
      • Aritic Sales Docs
      • Aritic Desk Docs
      • Aritic Mail Docs
    • Blog & Resource
      • Aritic PinPoint Blog
      • Aritic Mail Blog
      • All Resources
      • Infographics
      • Marketing Automation RFP Template for Enterprise
      • Editorial Calendar Templates
      • Lead Generation Workbook
      • Top tips to Twitter Marketing – Aritic PinPoint
      • Account-Based Marketing Strategy for small and mid business
      • Marketing Library
      • High Performance Marketing Automation Plan
      • Marketing Automation Checklist
      • Inbound Marketing Services for Growing Business
      • Sales Enablement Template
      • Multi-Channel Marketing Workbook
    • Automation Workflows
    • Feedback
Schedule Demo

Lead Scoring Workflow

Lead Scoring Workflow
lead scoring workflow
Workflow Description

Overview

Lead scoring workflow is an integral part of any marketing automation campaign. It is a technique to assign numerical values to lead sources and then sort them based on that value so that sales and marketing can prioritize high-priority leads. 

The reason companies use lead scoring is that it’s a way of quantifying the level of interest from prospects or potential customers and then use this quantification for sending targeted messages at the right time that tremendously helps convert a lead into a paying customer. 

When you implement a lead scoring system, your whole organization turn more productive and efficient in terms of growth. In fact, Organizations using a lead scoring model are experiencing a 77% increase in their lead generation ROI.

Lead scores are primarily based on customer activity, attributes, and information such as interactions with the company’s website and content collaterals.

Your goal with lead scoring workflow is to track leads as they move closer to a conversion, adapting your marketing strategy and communications along the way.

 

Use Case

  • Dynamically segment your lists with lead scoring
  • Identify the most valuable leads who’ve shown a massive interest in your product or service and use it for ad targeting
  • Set up a marketing automation sequence that assigns points to every action of a lead to map out your buyer journey to continue nurturing

 

Execution in Aritic

Aritic has a prebuilt lead scoring workflow template for you. Click Resources > Automation Workflows> Sales Enablement and Click the Lead scoring workflow.

The main idea behind this workflow is to automate a powerful lead scoring system whilst saving hours. This template allows you to add and subtract scores based on all lead actions.

Effectively qualify your leads with rule-based triggers such as Page visits, Form submissions, Email opens, Push notification clicks, Email embedded link clicks, and so on. In addition, it will enable you to assign scores and move them through the purchase process for configuring the most efficient workflow for your organization.

In Aritic, Automation Builder comes to your aid. You have complete control over how your lead scoring workflow will be designed, depending on the if-else conditions you put into the pre-designed Aritic template for your customizable workflow.

Install this workflow to sort through all of the leads that come to your website and identify the most engaged and ready to convert.

 

Advantages of using this workflow

Lead scoring acts as a common thread that connects all of your leads to your sales funnel. When the lead scoring model is designed strategically using lead scoring workflow, they will bring you the following advantages:

  • Boost conversions with lead scoring
  • Minimize lost opportunities
  • Better Sales and Marketing alignment
  • Keep productivity wheel rotating 
  • Create targetted contact lists in terms of New leads, Warm leads, Qualified leads, Sales qualified leads

Lead scoring is more than just assigning scores to leads when they take specific actions, such as web page visits. Instead, it is also about defining parameters and conditions in your model so that you can set up your dynamic segmentation to add users to specifically designated lists to target them with efficacy.

Workflow Details
Categories
Sales Enablement



Contact

  • support@aritic.com
  • +1-725-999-2056‬
  • Dataaegis Inc.,
  • 340 S Lemon Ave # 9009, Walnut, CA-91789, United States.

Company

  • About Aritic
  • Contact Aritic
  • Aritic Trust and Security
  • Aritic System Status
  • Aritic User Community
  • Leadership Team

Software

  • Aritic PinPoint
  • Aritic Sales
  • Aritic Desk
  • Aritic Mail
  • Aritic Swarm
  • Easysendy

Resources

  • Automation Workflow
  • Help Documents
  • Feedback
  • Aritic Roadmap
  • Aritic Migration
  • Partner Program

Alternatives

  • Hubspot Alternative
  • Marketo Alternative
  • Pardot Alternative
  • ActiveCampaign Alternative
  • Ontraport Alternative
  • Constant Contact Alternative
  • GetResponse Alternative
  • ConvertKit Alternative
  • SharpSpring Alternative

Privacy and Copyright | All Legal Pages

©2015-2023 Aritic | Dataaegis Software Pvt. LTD.