Overview
Isn’t it fantastic when someone shows interest in your upcoming webinar and registers immediately, well ahead of time? But the chances are high that they will forget about it if you are not following up with them.
A webinar registration follow-up workflow is one where a user is encouraged to register for a webinar if they have been on your site. Thus, this is important because it helps you get more people to sign up for your webinar, which in turn will increase the chances of them attending.
There are a few different things that you can do during the follow-up process. One thing that works well is to send an email with a link to the registration page, and another way may be to create a pop-up form on your site that shows when someone visits and tells them about the upcoming webinar and encourages them to sign up. The key with any follow-up workflows is getting creative and seeing what works best for your company!
Use webinar registration follow-up workflow to schedule timely reminders (which can be more than one depending on how early they’ve registered). After all, it is easy to forget about something you’ve subscribed to weeks (or maybe months) ago. And, webinar registration follow-up workflow is a great way to ensure your webinar date gets the best attendance possible.
Use Case
- Schedule everything from invites, recall, confirmation, and post-event email communications
- Follow up with contacts that visit your webinar page but are not registering.
- Add those registered to your sales or marketing funnel depending on their webinar attendance.
- Keep registered contacts excited about your next webinar.
- Keep a record of registration information.
Execution in Aritic
Aritic has a prebuilt Webinar Registration Follow-up Workflow template for you that will make it easier for you to follow up on things. Click Resources> Automation Workflows> B2B Marketing> Click the Webinar Registration Follow-up Workflow.
One of the primary goals of the Webinar Registration Follow-up Workflow is to remind customers of the webinar for which they have shown interest or visited the dedicated landing page and moved on without signing up or registering. Using this effective workflow, you can send reminder point emails to try to remind those contacts to register for the webinar. Also, you can easily set up confirmation and thank you emails for those contacts who have already registered or register themselves post your follow-up.
You likely want to gather as many registrations for your event as possible. In addition to proper follow-up for your registered participants, you can add ‘Facebook Custom Ad Audience’ to maximize your webinar landing page visit and get more and more registrations. At the end of the day, you want to make sure to make your event successful and get some solid leads. After all, Webinars are known to have the best lead generation method.
All this you can do without difficulty. In Aritic, Automation Builder comes to the assistance you. You have complete control over your workflow design, depending on the if-else requirements you put in the pre-designed webinar registration follow-up workflow template for your customizable workflow. However, to save time, you can always use the prebuilt template.
Install this workflow to automate sending emails to your webinar registrants/attendees prior to the event to remind them that the event is coming up and ultimately stay on top of mind.
Advantages of using this workflow
Webinars are an excellent way to keep in touch with your customers and customers-to-be, so they can find out about new product launches, upcoming events, or anything else that might be relevant. The webinar registration follow-up workflow is crucial because it’s essential to nurture leads interested in your content to convert them into paying customers.
The webinar registration follow-up workflow helps you to increase the number of attendees by following up with those who have shown interest but not registered or have registered for an event but have not yet confirmed.
It is an essential part of event marketing that can help you improve conversions and boost your ROI.