Aritic Intelligence Marketing solution enables you to dive deep into the campaign data and get an insight into when, where and how your marketing automation efforts are adding value to your business growth. It goes beyond just running some trivial reports and building beautiful graphs. It enables you to visualize recent marketing trends, evaluate campaign effectiveness and uses the power of “machine learning” to build an effective and efficient B2B campaign.
In spite of all the developments in marketing automation technology, business marketers are often unsure of what will give them results. Aritic Marketing solution enables marketers to understand what exactly is working for them. A single interface shows all the campaigns’ diverse data compiled in a single dashboard.
Continuous testing and iteration efforts help in building an effective marketing team. Aritic B2B provides marketers with the necessary tools to carry out multiple iterations, to know what is working for them and incorporate the learning into future marketing campaigns rapidly and in a scalable way.
Aritic gathers data from not only individual organization’s data but also from anonymous data thata re collected from more than 200+ organizations who are using Aritic applications. When you pass these humongous data through the machine learning process, you get all the minute details about the current trends and B2B audience preferences.