PinPoint Marketing Intelligence

Effective automation that helps you optimizes your marketing campaigns using machine learning so as to resonate with your audience preferences

Intelligence Marketing Solution

Aritic PinPoint Intelligence Marketing solution enables users to dive deep into the campaigns data and get an insight into when, where and how your marketing effort is adding to your business growth. Diving deep into the data is much more than just running some trivial reports and build beautiful graphs. It enables users to visualize the marketing trends, evaluate campaign effectiveness and uses the powerful “machine learning” process to help build effective and efficient campaigns customized specifically for different needs of the audience.

Stop guessing, start knowing for sure

In spite of all the developments that the marketing automation technology has seen till date and innumerable number of tools and technologies present in the field, marketing personnel still struggle with understanding what is working for them and what not. They still follow the rule of thumb as they are unsure of the effectiveness of their marketing campaigns. Aritic Marketing solution enables marketers get to know what exactly is working for them. A single interface shows all the campaigns diverse data at a single place which is easy to understand and use. Every minute details pertaining to the campaigns and much more are presented at a single place in an easy to understand way.

Start, Measure, Learn, Incorporate, Repeat

In today’s digital world, data is present everywhere. The issue is to make sense of the huge volume of data present and incorporating the learning from them in the actual marketing effort. Continuous testing and iteration effort leads to an effective marketing team. But to keep testing the various scenarios and incorporating the learning derived from them into future marketing efforts can be a cumbersome process, if not impossible. Aritic PinPoint provides the marketers the necessary tools to carry out multiple iterations, get to know what is working and not working for them and incorporate the learning into future marketing campaigns rapidly and in a scalable way. This leads to the marketing effort becoming much more effective.

Optimization of campaigns using the powerful Machine Learning process

It is a well known fact that Artificial Intelligence and Machine Learning are the next big things. Aritic PinPoint gathers data not only from the individual organization’s data but from the anonymous data collected from more than 200+ organizations that is using Aritic applications. Pass these humongous data through the machine learning process and what you get is the minute details about the current trends and audience preferences which can be incorporated into the campaigns so as to resonate with the audience.

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