Webinar registration abandonment is a significant problem for any company that is hosting webinars or online events. It can be very discouraging to see that your registration form has thousands of views, yet only a small percentage are registrants or attendees. For companies with limited resources to create campaigns, this can be extremely difficult to manage.
There are many ways to deal with this issue, but there’s always one drawback – you have to spend time monitoring the registrations and trying to figure out why they aren’t converting. It’s also hard for companies because they have no way of knowing how many people have filled out the registration form before abandoning it. So companies need a solution that will instantly show them who’s abandoned their form and why they left – allowing them to fix the problem or send more outreach emails. That’s where automation appears!
Use Webinar Registration Abandonment workflow to schedule timely reminders (which can be more than one depending on how early they’ve registered or abandoned). After all, it’s easy to forget something you signed up for weeks (or possibly months ago). And Webinar Registration Abandonment follow-ups are an excellent way to ensure your webinar date gets the best possible participation with minimal drop-outs.
- Schedule everything from invitations, reminders, confirmation, and post-event email communications.
- Follow up with contacts who visit your webinar registration form page and fill out the form before abandoning it.
- Keep registrants excited about your upcoming webinar.
- Keep track of registration information.
- Add registrants to your sales/marketing funnel based on their attendance at the webinar.
Execution in Aritic
Aritic has a prebuilt Webinar Registration Abandonment Workflow template for you that will make it easier for you to follow up on things. Click Resources> Automation Workflows> B2B Marketing> Click the Webinar Registration Abandonment Workflow.
Your webinar registration page is all set to give you a lot of registrants. However, any number less than 100% conversion rate means you can still work around your campaign.
Re-send an invitation to anyone you know is interested in your upcoming webinar but hasn’t registered for it yet. Use this simple workflow to send reminders via emails as well as Facebook ads to get it done in a jiffy.
One of the primary goals of the Webinar registration abandonment Workflow is to remind customers of the webinar for which they have shown interest or visited the registration form page but didn’t register or signed up for the webinar before abandoning it further. Using this effective workflow, you can send reminder point emails to try to remind those contacts to register for the webinar. Also, you can easily set up confirmation and thank you emails for those contacts who have already registered or register themselves post your follow-up.
You likely want to gather as many registrations for your event as possible. In addition to proper follow-up for your registered participants, you can add ‘Facebook Custom Ad Audience’ to maximize your webinar landing page visit and get more and more registrations. At the end of the day, you want to make sure to make your event successful and get some solid leads. After all, Webinars are known to have the best lead generation method.
You’ll probably want as many registrations as possible for your event. Besides the appropriate follow-up for your registered participants, you can add ‘Facebook Custom Ad Audience’ to maximize form sign-ups and get more and more registrations. But, at the end of the day, you want to ensure you make your event a success and get some solid leads. After all, webinars are known for having the best lead generation methodology.
All this you can do without difficulty. In Aritic, Automation Builder comes to the assistance you. You have complete control over your workflow design, depending on the if-else requirements you put in the pre-designed Aritic template for your customizable workflow. However, to save time, you can always use the prebuilt template.
Advantages of using this workflow
The workflow helps in identifying potential leads and removes any friction points during the conversion process. It includes,
- Reduce the number of webinar registration abandonment.
- Improve the conversion rate of webinars and other live events.
- Categorically create content that will match the visitor’s interest or profile so that they will not want to abandon their registration.
- Reduce the number of people who register but never show up to your webinar/event, thus saving you time and money.