Marketing Automation RFP Template for Enterprise
Marketing Automation is crucial for the overall success of the marketing according to 91% of the successful users. A Marketing Automation software helps you to save up to 6 hours in a week by scheduling your posts and also increase your reply rate by 250% by automating your outreach and follow up emails. Not only that companies using it can see 53% higher conversion rates from initial response-to-MQL and a revenue growth rate that is 3.1% higher than non-users. Apart from that it helps you get more out of your CRM, ensures personalization, and maintains consistency.
Evaluating the marketing automation platforms and arriving at a decision can be a tricky task for any organization. To succeed at this, you need a comprehensive understanding of the exact requirements for your business. With so many software to choose from, how do you know which one is just right for your business?
A Request for Proposal (RFP) will take you through various components that are essential for effectively implementing marketing automation. It helps you to align your fundamental concerns with the end goals and choose a result-oriented marketing automation partner who understands your challenges and supports you with all the solutions to help you in solving it.
You can expect the following inside this kit:
• A Planning Guide
• An RFP template to customize and send to potential vendors
With this, you can determine a right marketing automation software partner to support your marketing practices for many years to come.